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The technology sector in Sydney and NSW

Base your tech operations in Sydney and New South Wales. From here, you can partner with local and global businesses and get direct access to innovative research and facilities. You will also be well-placed to expand into the Asia-Pacific.

New Sydney Innovation and Technology Precinct

Sydney Innovation and Technology Precinct prospectusWe’ve also joined forces with industry and the community to plan a major new innovation and technology precinct in central Sydney. The precinct, to stretch across inner Sydney, will:

  • create new jobs
  • turbocharge the economy
  • cement Sydney as the innovation capital of Australia
  • ensure our position as a world player in technology.

We chose the area because it’s already home to Australia’s largest cluster of startup companies, tertiary education and health institutions, and has established transport links.

Download the Sydney Innovation and Technology Precinct investment brochure to learn more about what this development has to offer innovators and investors.

To find out more about the precinct and get involved register your interest or contact the NSW Investment Concierge.

Sydney, a networked centre for innovative tech

In Sydney and NSW, you’ll establish your business or build a brand in proximity to the headquarters of globally-recognised tech powerhouses like Canva, Atlassian and Campaign Monitor.

You’ll also have access to the best of the country’s tech-minded talent filtering from Sydney’s world-leading educational institutions. The University of Sydney and University of New South Wales both rank in the top 100 universities in the world in the 2018 Times Higher Education index.

Sydney is a known tech startup city with centres, spaces, programs and incubators designed to help entrepreneurs access the support and investment they need to succeed.

In fact, our city ranked 4th in the top 10 world startup ecosystems. We’re world-recognised for helping startups succeed and supporting local connectedness.

Be a part of a buzzing local scene developing cutting-edge technologies in fields such as:

Quickfacts: the state of the NSW technology industry

  • Sydney is ranked 17th out of 25 cities in A.T. Kearney’s Global Cities Report 2017
  • NSW is #1 in  Australia for R&D spending and is home to 37% of the MedTech companies in Australia
  • The NSW Medical Device Commercialisation Training Program delivered by Cicada Innovations aims to help commercialise novel medical device innovators and includes 70 companies in its portfolio
  • Approximately 60% of Australia’s FinTech companies are based in Sydney and the city has received the dominant share of FinTech venture capital in the country at A$171 million (between 2014 and 2016)

Helping NSW’s technology sector succeed

Our technology sector is thriving and expanding, and the NSW Government is committed to maintaining this momentum over the long-term. We’ll do this by forming strong partnerships with other governments, industry and our urban and regional community.

To start, we’ve established vertical incubators and networks in NSW to link to regional startups and fast-growing urban SMEs. These include:

  • Boosting Business Innovation program — a program accelerating innovation in NSW by supporting greater collaboration between our universities, the CSIRO, startups, and small to medium-sized enterprises (SMEs)
  • Industry and government partnerships such as Cicada (science-based innovation, GATE (Global AgTech Ecosystem) and Eighteen04 (clean tech)
  • Innovation Central Sydney — a collaborative community developing solutions for cloud, analytics and Internet of Things (IoT) network platforms around smart cities, agri-business and research
  • Haymarket HQ startup hub — supporting entrepreneurs to connect to Asia.

Tech jobs and investment

Sydney Startup Hub

The NSW Government has allocated substantial funding to ensure jobs and investment in tech and innovation. Programs and ventures include:

  • Jobs for NSW $190m fund — designed to meet the diverse needs of businesses at different stages of growth from startup, scale-up through to multinationals looking to invest in NSW.
  • A $25m investment in the Sydney School of Entrepreneurship — connecting students with industry experts, policymakers, academics, entrepreneurs and advisors in an experiential learning environment NSW Government Smart and Skilled program.
  • Fee-free apprenticeships — fully covering the cost of 100,000 apprenticeships in NSW
  • The $18m Boosting Business Innovation program — a program accelerating innovation in NSW
  • A $35m investment in the Sydney Startup Hub — a globally-significant innovation centre that cements the city's role as Australia's startup capital. The hub is the largest in the southern hemisphere, with 17,000sqm of space and capacity to accommodate up to 2,500 people over 11 floors.

Other Sydney accelerators and incubators driving the future of tech, innovation and industry in NSW include:

Read more

Discover more startups and SMEs' funding and support available in NSW through Jobs for NSW

Current technology investment opportunities

Some of your current opportunities to invest in the technology sector in Sydney include:

  • Get on board with Microsoft and MasterCard. These companies recently opened accelerators in Sydney and are looking to partner with organisations relevant to their business streams, including e-commerce.
  • Join the Macquarie Park Innovation District. If you specialise in the communications, medical research, pharmaceutical and IT&T sectors, make your way to this 850,000 sqm commercial space. The district is home to Macquarie University (and its hospital and incubator), as well as more than 180 large international companies and 200 SME’s.
  • Get involved in BT’s global cybersecurity operations. Expansion of BT’s existing Security Operation Centre (SOC) into Sydney will create up to 172 new highly-skilled jobs over five years. BT’s first cybersecurity R&D facility outside of the United Kingdom will employ highly-qualified specialists in the field.

Case study: Mastercard chooses Sydney for its hub

Richard Wormald, Division President for Mastercard Australasia

Mastercard is harnessing the digital revolution as it seeks to become a leader in mobile wallet and contactless payment technologies.

It is relying on Sydney to help realise its vision of ‘a world beyond cash’.

Case study: Salesforce leading the way from NSW


US-based Salesforce.com is a global leader in providing software to help organisations increase sales and improve customer relationships.

The company established its first Australian office in Sydney in 2004 and now employs more than 4,000 people in the Asia Pacific region.  The Salesforce Ventures US$50 million Australia Trailblazer Fund was announced in March 2019 and is all about investing in innovation and empowering Australian startups in the Salesforce ecosystem.

Read more

Read more about Salesforce in Sydney

Case study: Qualtrics spreads its wings into Asia Pacific through Sydney.

Bill McMurray, Managing Director for Qualtrics

Since opening its first Asia Pacific office in Sydney in 2015, research software maker Qualtrics has expanded rapidly and experienced more than 100% compound annual growth rate (CAGR) during the period.

The company chose Sydney for its regional hub because of the ease of launching business and products in the city. Sydney’s quality of life and programs offered by the New South Wales Government have also helped the company attract talent to build and grow its business

Read more about Qualtrics

Case study: Airbnb vastly grows its Australian business through Sydney

Sam McDonagh, Airbnb Country Manager for Australia and New Zealand

Home-sharing company Airbnb set up an office in Sydney to attract more Australian hosts and guests to its online platform. From having about 5,000 local listings in 2012, the company now has 148,000 and hosted more than 5 million guests in Australia in 2017.

Airbnb’s presence in Sydney has played a key role in achieving this success. The company has benefited from the New South Wales Government’s effort to create a conducive environment for the home-sharing business as well as its holistic approach to innovation.

Read more about Airbnb

Case study: BT builds global cyber security hub in Sydney

Brett Oberstein, Head of Operations, South East Asia for BT Australasia

Telecommunications company BT has opened its first international cyber security research and development hub in Sydney.  It has invested $2 million in capital infrastructure for the facility and received support from a NSW Government-backed program that offered funds to qualified businesses to support innovation and generate new, high-value and rewarding jobs across the state.

BT chose to build the hub in Sydney because of the strength of corporate governance and demand for its services in the city, the ability to access top talent and the close proximity to key clients.

Read about BT Australiasia