Skip To Main Content
Search Search

One of the biggest success stories of the software world, Salesforce, chose Sydney as one of its key international locations and hasn’t looked back.

Salesforce was founded in the United States in 1999 and sells customer relationship management (CRM) software to help organisations connect to their customer in brand new ways. It recorded sales of US$13.3 billion in its 2018 financial year and employs more than 37,000 people worldwide.

The company established its first Australian office in Sydney in 2004 as one of its first locations outside the US. It now employs more than 4,000 people across the Asia–Pacific region. In 2017, it increased its investment in NSW by partnering with Amazon Web Services to make its platform available on the AWS Sydney Region infrastructure.

“Our global headquarters is in San Francisco. From an Asia–Pacific perspective, our Sydney office is an important location for managing our work in the region,” says Dan Bognar, Executive Vice President Solution Engineering APAC and International for Salesforce.

“We look at the Australian market as being a  highly educated market, a multicultural market and also multilingual. We see it very much as integral to our growth in the APAC region.”

For more information download the Salesforce in NSW case study.


Contact Us

NSW Invest Team