Home-sharing company Airbnb set up an office in Sydney to attract more Australian hosts and guests to its online platform. From having about 5,000 local listings in 2012, the company now has 148,000 and hosted more than 5 million guests in Australia in 2017.
Fast facts about Airbnb
- The world’s best-known home-sharing company
- Airbnb set up its only Australian office in 2012
- Office is located in inner Sydney
- It has over 148,000 listings (and growing) in Australia
Home-sharing company Airbnb set up its only Australian office in Sydney in 2012 and has grown its number of local listings to 148,000. It welcomed more than 5 million guests to stay with Australian Airbnb hosts in 2017 alone.
The company doesn’t establish an office in every country where it has listings, but it decided to in Australia given the country’s importance to its business. Airbnb’s presence in Sydney has played a key role in achieving this success. The company has benefited from the New South Wales Government’s effort to create a conducive environment for the home-sharing business as well as its holistic approach to innovation.
Australians have become some of the most prolific users of Airbnb. They account for the largest share of accommodation bookings made on Airbnb globally. Airbnb’s presence in Sydney has played a key role in achieving this by giving the company an opportunity to amplify its message. Sydney was a natural choice for the company’s Australian office because it is the heart of the Airbnb community in the country, and has strong expertise in the travel and online marketplace industries. “Sydney also has a forward-thinking environment that’s conducive to growth and growth companies like Airbnb,” says Sam McDonagh, the company’s Country Manager for Australia.
Airbnb has also benefited from the NSW Government’s effort to create a conducive environment for the home-sharing business. For example, the NSW Government’s introduction of new home-sharing rules has provided clarity for Airbnb’s business and certainty for its host community. The rules also demonstrate that NSW embraces tourism and innovation, according to McDonagh. “The one thing that we see is that Sydney and NSW understand that they need to create the right environment to fully nurture innovation and good ideas,” says McDonagh.
For more information download the Airbnb case study.